Kanye West to rival his wife Kim and sister in-law Kylie by expanding his Yeezy brand to cover cosmetics & fragrances

Billionaire rapper and fashion entrepreneur, Kanye West, is trying to expand his Yeezy brand to cover cosmetics¬†like wife Kim Kardashian West and sister-in-law, Kylie Jenner. ¬† According to new legal docs obtained by TMZ, Kanye’s company recently filed for a “Yeezy” trademark to cover products like makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes, along with some hygienic products like toothpaste, deodorant and even scented pine cones and aromatherapy

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