Sephora announces it will officially dedicate 15% of its shelf space to black-owned beauty brands

Popular makeup retail chain, Sephora has announced it will dedicate 15% of its stores’ shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the “15% pledge.”   The announcement comes after the designer Aurora James called on the brand and others, including Net-a-Porter, Target, and Whole Foods, to sign the 15 percent pledge, a commitment to buying 15 percent of their goods from Black-owned businesses.    “We represent 15 percent of

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