Econet Media’s pan-African broadcast network, Kwesé, has signed Mikel Obi as their first official brand ambassador.
The UEFA Champions League, Europa Cup and Premier League winner, who now plays in the Chinese Super League, will represent the broadcaster’s services and initiatives across the continent starting with the 2018 World Cup Russia.
Mikel will feature in Kwesé’s upcoming advertising campaigns, which will encompass print, television and radio.
“In choosing the right personality to partner with our brands we wanted someone who embodies what we stand for as an African broadcaster. Mikel represents exceptional sporting talent and is loved by fans across the continent. His commitment to excellence and his work to improve the sporting talent of the next generation of athletes made him the perfect choice for us,” Joseph Hundah, President and Group Chief Executive Officer of Econet Media, said.
One of only two African players to have won Europe’s top two continental club competitions, Mikel enjoyed over a decade of service for Chelsea, making 374 appearances for the team. His accolades include being a two-time recipient of the African Young Player of the Year award (2005, 2006) as well as the Chelsea Young Player of the Year award (2007, 2008).